Brand Manager | Jobs in Dubai, UAE by A Leading FMCG Company in GCC

Responsible for:

Define clear consumer and shopper targets.

Develop annual Marketing plan the includes the following areas:

– Brand performance evaluation.

– Key challenges and sources of growth based on selected consumption occasions and consumer segments.

– Recommended Marketing Mix for effective consumer reach.

– Direct consumer communication plan inserted into total RGB’s 1FP platform

– Pack sizes / SKUs priorities by channel and territory.

– Price elasticity and price management plan by pack type.

– Total % of volume promoted by channel by territory and % of discount.

– Annual activation plan by channel and by territory.

– Volume, GR, MC and Market share forecast by month.

– Budget allocation by line.

– Brand P&L.

– Brand scorecard by month.

– Creative briefing

– Digital Marketing execution and control

– Key initiatives concept and launch documents.

Execution:

– Own the timely and effective implementation of all brand AOP initiatives from idea to shelf including the following points: Initiative objectives, KPIs, Selling story, promotion and merchandising tools, Initiative incremental profit and ROI.

– Own the successful roll out of all Brand AOP initiatives including the following: Monthly sales volume, distribution growth, MH SKU and planogram accuracy, Communication strategy timely implementation and effectiveness vs. plan, Margin contribution delivery and investment budget management.

– Develop and clearly communicate brand visual identity for national and local use.

– Secure proper integration of Marketing, Channel development and Sales priorities and tools to deliver all key initiatives KPIs.

Leadership:

– Lead multi-functional teams to timely and cost effectively deliver all brand AOP key initiatives and KPIs.

– Work side by side with key territories and channel leaders to monitor and neutralize competitive treats while identifying consumer/shopper trends that could affect the brand’s AOP KPIs delivery.

– Proactively analyze local markets performance indicators to present tactical modifications and recommendations to improve performance and maximize ROI.

Deliverables:

– Volume and Value annual targets.

– Brand Equity annual targets.

– Brand P&L annual profit targets.

– Annual Promotional and Innovation plans execution effectiveness and ROI.

– Annual Share of Market targets.

Education, experience and skills:

– Bachelor’s degree in Sales & Marketing, Business Administration or such related qualification

– 4-5 years FMCG experience in the same field

– Possessing very strong strategy development, project management, problem solving skills

– Demonstrated passion for excellent customer service delivery

– Having good organizational skills

– Computer Literate on all MS Office programs especially MS Excel.

– Very strong background in managing merchandising, promotions and partnerships

– Must have strong analytical, communication, selling, negotiation, training skills

A leading FMCG company in GCC.